Communicate.

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Online campaiging is vital and critical

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The official White House Youtube channel, where clips of US President Obama addressing timely issues would be uploaded.

The internet is getting more and more political these days, as we can see from the 2008 US Presidential election, then closer to home in Malaysia’s 2008 national elections, and now in Singapore as Singaporeans gear up for the upcoming elections.

It is not surprising that political groups are scrambling online, in efforts to capture as much eyeballs as possible, since the current generation of Gen Y voters are old enough to vote – and these Gen Y people are not a small number to be chunked in the backseat.

Consider this, people who were born between late 70s to late 80s, are among the most tech savvy people around. These are the same people who grew up in a generation of mobile phones, computers and the internet.

Instead of the previous generation of Television and Radio – which could be biased due to an editorial process, the internet is still largely free and neutral.

People could log online and see the contents they want, and click on the links they want to see. It is this choice that makes internet a largely neutral battle ground.

A recent study by Pew Internet, a not-for-profit American online research company states that up to 73% of all adult internet users use the Internet for political reasons. Be it for gathering information about political parties, or even getting involved in political parties, 73% of all adults used the internet for political reasons in 2010.

And I predict, this number will continue to grow in the coming years.

Be it incumbent minister or up-and-coming opposition candidate, having an online presence is a must.

Already in Singapore, with the elections slated to be announced in the next 2 months, election fever had already started here. Politicians are significantly getting more engaged on various social media platforms. Facebook, twitter, blogs, Youtubes, you name it.

Perhaps you can start by looking around on Facebook, almost EVERYONE who’s contesting in the upcoming Singapore general election is on it.

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Written by garygoh

March 28, 2011 at 12:37 pm

Posted in Uncategorized

One Response

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  1. I remembered vaguely reading from somewhere that too much social media may backfire as well for the political grps as it may make them insincere and the likes.. 😉

    Anyway, leave a comment at my coms blog too? =D thankew! ^^

    Ningxin

    March 28, 2011 at 4:03 pm


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